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The Irish are known to have their own personal 'slang' language. Eg. "What's the craic?" meaning "What's up/ any news?", or "Stall the ball" meaning "wait/ hang on". The Irish are also known for enjoying the booze quite a lot. For this project Irish phrases were used as the name of each craft beer as well as having a theme using three of Dublins most famous bridges: 'The Samuel Beckett, The Ha'Penny and The Rosie Hackett' bridge. The Brewing company for these craft beers has been created using the Irish (Gaeilge) term for bridge which is 'Droichead'. Each can has a minimalistic colour palette in order to keep them simple yet effective to the eye. The craft beer brand incorporates the culture and personality of the Irish.
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