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NIKE +
EXCEL
branding
PROJECT TYPE
OVERVIEW
Brand; Typography
DESIGN TOOLS
InDesign; Photoshop;
Illustrator
Project submission for the D&AD New Blood Awards 2020. The brief was set by Nike to 'Make NikePlus Membership the #1 community for 14-19 year old girls in London in 2020'. London has a large density of women working as C-Suite Executives who played sports as teenagers. Women gain many personality traits through these experiences of playing sports, which are hugely beneficial in the workplace. By purchasing a pair of Nike trainers, you will receive a NikePlusExcel starter kit which contains a call to action to the NikePlus membership. The design of this kit has been inspired by a shoebox and an office filing cabinet drawer. This kit encourages girls aged 14-19 years old to begin their journey from sports to success by supplying them with office inspired sports accessories.
